This first sentence should be a warm welcome. Tell them your name and a little bit of who you are - not JUST what you sell. Be YOU. Don’t be prim & proper because you were told that’s what a “professional business” does. Screw that. Write this section as if you’re talking with a bff over coffee. Leave em hangin’ with a question or an invitation to learn more about you.
“Put your friggin BEST review here. The one that has your past clients screaming your praises til the end of time and tells everyone how their life changed after working with you. Your absolute BEST review needs to go here. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.”
Get them hyped and ready to book you. Something like “If you’re ready for a _____ time, ready to get _______, and for the best dang time of your life… get in my inbox. Be specific in this section. Use language and buzzwords that clearly attract your ideal client & repel the people who aren’t the best fit for you.